Professional Search Engine Optimization with PHP

4 February 2008 |

Welcome to Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO!

Search engine optimization has traditionally been the job of a marketing staff. With this book, we examine search engine optimization in a brand new light, evangelizing that SEO should be done by the programmer as well.

For maximum efficiency in search engine optimization efforts, developers and marketers should work together, starting from a web site’s inception and technical and visual design and moving throughout its development lifetime. We provide developers and IT professionals with the information they need to create and maintain a search engine–friendly web site and avoid common pitfalls that confuse search engine spiders. This book discusses in depth how to facilitate site spidering and discusses the various technologies and services that can be leveraged for site promotion.

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