Building Your Business with Google FOR DUMmIES

In the Introduction of Google For Dummies I wrote, “There has never been an Internet phenomenon like Google.” The book you’re holding now doubles the truth of that statement, revealing and illuminating the hidden half of Google. Taken together, Google’s front end (the consumer search engine) and back end (the business services) make up an online juggernaut arguably more significant to online society than eBay, Amazon.com, or Yahoo! right now. And Google’s momentum as a revenue-generating media company is just starting to pick up speed...

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